Let’s talk about Quitter’s Day. Yes, it’s a thing, and no, I didn’t make it up.

Quitter’s Day falls on the second Friday in January—this year, that’s January 10th. It’s the day when most people throw in the towel on their New Year’s resolutions. The gym shoes quietly start collecting dust, the meal prep containers are shoved behind the chips, and we mutter, “Eh, there’s always next year.” Sound familiar?

But here’s the deal: You don’t have to become another Quitter’s Day statistic. The truth is, most resolutions fail because we make them too vague, too big, or too lonely. So, let’s recalibrate and talk about how to hang in there when the sparkle of January 1st fades.

Reassess Your Goal: Make Sure It’s SMART

You’ve probably heard about SMART goals before—Specific, Measurable, Achievable, Relevant, and Time-bound.

If your resolution is, “I’m going to get healthy,” that’s a one-way ticket to Frustration City.

Instead, zero in on something clear, like, “I’m going to do three 30-minute workouts a week for the next month.” Specific? Check. Measurable? Yep. Achievable? Totally doable. Relevant? If health is your jam, absolutely. Time-bound? A month gives you a solid starting point.

When you reframe your goal this way, you’re not just hoping for a miracle. You’re creating a roadmap—and that’s way easier to follow.

Get Some Outside Accountability

There’s nothing like a little external motivation to keep you on track. Tell your best friend, your spouse, your co-worker—heck, tell your dog.

Bonus points if it’s someone who will lovingly call you out when you’re slipping. (You know, the kind of person who’ll text you, “Hey, didn’t you say you were skipping wine on weeknights? Because your Instagram story begs to differ.”)

If you’re part of a gym, join a challenge. If you’re working on budgeting, share your goals with a friend who’s great with money. Accountability turns your resolution into a shared mission, and that’s powerful.

At Two Six, we have three built-in layers of accountability:

• Our admin team, who checks in on you if we think you’re ghosting us.
• Our coaches, who remind you of your goals and give you a roadmap to reach them.
• Our amazing community, who makes it fun to come to the gym.

Because of this, we have a great track record of having our members stick around for the long haul.

Remember Your “Why”

When you’re tempted to quit, pause and think about why you set the goal in the first place. Was it to feel more confident, save for something meaningful, or just prove to yourself that you could do hard things?

Write your “why” down and stick it somewhere you’ll see it—the fridge, your bathroom mirror, or the lock screen on your phone. A strong “why” can keep you going when motivation fizzles.

Embrace Imperfection

Spoiler alert: You’re not going to crush it every single day, and that’s okay. Progress isn’t about being perfect; it’s about showing up more often than not.

Missed a workout? Ate the cupcake? Don’t turn one slip-up into a full-on spiral. Just reset and keep moving forward. Consistency beats perfection every time.

Celebrate Small Wins to Beat Quitter’s Day

Did you stick to your budget this week? Hit your step goal for the day? Call that therapist? Whatever it is, celebrate it. Small wins build momentum, and momentum keeps you going. Treat yourself to a gold star (literal or metaphorical—you do you), and don’t downplay the progress you’ve made.

So, as Quitter’s Day looms, let’s rewrite the narrative. You’re not a quitter—you’re just getting started.

Whether you’re aiming to crush your fitness goals, spend more quality time with family, or finally organize the chaos that is your junk drawer, you’ve got this. And if you feel like giving up? Shoot me a message, and I’ll remind you why you started. We’re in this together.